HORIZON INTERNATIONAL CASE STUDY
What will happen to ecommerce after covid?
Many consumers have changed their shopping behaviour over the years, even more so now during the COVID-19. Some businesses are going e-commerce due to the number of online shoppers increasing each year. In 2021, the number of digital buyers is expected to be 2.14 billion.
Online shopping can be done from anywhere, at any time! You do not need to worry about what time the shop closes because you are able to place an online order at a time that is convenient for you.
The pandemic has accelerated the shift towards a more digital world and triggered changes in online shopping behaviours that are likely to have lasting effects
The pandemic accelerated consumer adoption of virtual technology, with monthly augmented reality (AR) users surging to 83.7 million from 72.8 million last year.
Mobile retail commerce sales grew 31.5% in 2020 and are expected to surge another 28.8% this year. By 2022, mobile retail revenue will pass $432 billion, a 25.1% increase over 2021.
Companies that invest courageously and timely in pivoting their businesses toward the behavioural changes can capture market shares and emerge as market leaders post-pandemic. Time is now to launch that digital market place, click-and-collect universe or acquire the critical digital talent you have been considering to ensure that your business is fit for fight post-pandemic.
The following seven recommendations are critical to consider when responding to the new e-commerce reality:
- Revisit the foundation of your business model to make sure that it is still valid in the context of digital sales channels.
- Funnel your marketing spend toward the digital channels.
- Understand the path to purchase of your online customers and provide them with simple and human-centered UX design.
- Upgrade your supply chain and ecommerce fulfillment: Making your supply chain customer-centric will for many businesses mean catering for a stronger product availability, fast last-mile delivery and easy returns, raising the question of flexible warehousing, logistics partnerships, and auto-replenishment models to manage profitability.
- Strengthen your technological platforms.
- Hire new digital talent.
Your ecommerce fulfilment partner can highly contribute to the success of your Ecommerce company but if you make the wrong choice, and it could impact your customer experience and prevent you from bringing in future revenue from recurrent customers
Horizon International provides a wide range of facilities, warehouse-management systems and ecommerce fulfilment solutions to meet the requirements of your Ecommerce supply chain. Warehousing and fulfillment is a thriving industry partially because more businesses recognise the potential cost-savings. But why choose us?
Our international warehouse centres throughout Europe, the US and the Far East are all supported by state-of-the-art Warehouse Management Systems (WMS). This is used to minimise risk, improve forecasting, reduce costs and increase visibility to create a supply chain that works for you.